What is Digital Marketing Strategy
Digital Marketing Strategy is conveying the value or worth of goods or services to customers with the ultimate aim of translating this into profit.
However, digital marketing is more than just selling. It is about understanding the needs of your customers (or ‘market’) and building a long-lasting relationship with them.
A good example of this is Apple, whose customers remain loyal to the brand and purchase only Apple products.
Which are you–Apple or Android? As the internet and technology continue to become more and more ubiquitous and essential for even basic daily tasks, it is becoming less and less possible for businesses to survive without some form of online Digital Marketing Strategy.
In the past, if you wanted to purchase a washing machine, for example, what would you have done? You might have browsed catalogs that came through your letterbox.
Or searched the ‘Golden Pages’ for the phone number of an electrical store and then rang them to enquire about their products.
You might also have gone from the shop to a shop to have a look at them for yourself. Nowadays traditional marketing methods such as paper catalogs and phone books are almost obsolete.
Phone calls to shops are mostly unnecessary and because of online traders such as Amazon, eBay, and much more.
Even the shop itself is no longer an essential part of the transaction! Most often, when considering purchases, our first thought is to ‘Google it’. To search online. So, what does digital marketing look like?
Developing a content marketing strategy
Developing a content Digital marketing Strategy has six characteristics to keep in mind, three beings of great importance: Awareness, Evaluation, and Conversion. Awareness (Top of funnel content) of a need or problem,
Evaluation (Middle of funnel content) what the solution is that you can offer and Conversion (Bottom of funnel content) from a problem and solution into a purchase or sale.
Always ensuring that perfect content is intent-based and should anticipate current and future needs, enabling a clear path towards conversion or use content writer software.
Crafting a digital advertising plan
Crafting a digital advertising plan is one of the biggest challenges, but not impossible! Evaluating your target audience helps determine three distinct “traffic” temperatures: Cold, Warm and Hot.
Your ultimate goal should be to move the public from cold to hot, transforming leads into customers. Offering events, paid webinars, high offers and “done for you” services are just a few tactics in moving the public in the right direction.
Developing a social media strategy
The development of a social media strategy helps get the message out there to where audiences hang out, such as Facebook, Twitter, Pinterest, Instagram, and LinkedIn.
People are constantly on social media sites, so responding quickly is extremely important, empathizing and then moving to a more private channel, can secure a sale much more effectively work like a boss to use social media schedule
Social networking connects you to other influencers and authorities, which is important for business growth and development thereof.
Following email marketing and branding, direct sales and generating traffic as well as gathering referrals, make this one of the most versatile tools in any business.
Following email marketing best practices
Transactional (providing customer service), Relational (engaging subscribers) and Promotional (for sales) emails, should always get the subscribers excited about what’s next and by doing so, turning them into promoters.
Designing your search marketing strategy
Designing your search marketing strategy can boost your website traffic and this is where SEO (Search Engine Optimisation) tactics come into play. By correctly using keywords and phrases, you secure your business website into top-ranking positions and guaranteeing your website will be seen.
Content should constantly be updated and promoted in very specific ways, baring in mind that a mobile-first mindset must be adopted, especially now that everything can be done from your mobile phone. Intent and context are key!
Optimize the structure and code of your website, this enables search engines to pinpoint and understand what you are trying to promote or sell…sending more traffic to your website.
Applying website analytics to your digital marketing
Applying website analytics and SEO go hand in hand, once again making data actionable. The usage of dashboards on websites can broaden your mind whether something is working or not
Don’t feel intimidated if you are not a numbers person, design a process that works for you and that helps you understand the results better… turning all those numbers and reports into valuable information that you can use to grow your business.
Methods of doing so would include giving the data a job, converting questions into strategies and applying context to the data provided.
Making sure that anyone visiting your site will commit by subscribing, web forms or even following you on social media.
Your goal should be customer satisfaction, which will most definitely increase membership, traffic, retention, and value.
By sharing lifts or losses, figuring out why, writing a report about the data given and ultimately archiving and sharing with stakeholders, can boost your business to new heights by making small changes in the right direction.
Leveraging conversion rate optimization to drive growth
Using a conversion rate optimization (CRO) to drive growth is an integral part of a digital marketing strategy. Improve your rates by improving customer experience on your sites.
Optimizing your homepage, while identifying your goal and gathering the correct date thereof will generate more traffic especially if you play around and test new ideas to see what works.
Constantly testing and optimizing is a major factor in approaching the digital marketing playing field. YOU CAN’T JUST WING IT!
Always remember that there are no limits to digital marketing. Develop your skills and grow your sales.